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Posts Tagged ‘Luxury Brand’

Luxury Brands and Their Sustainability

Tuesday, January 11th, 2011

There are many luxury brands in the world. Consumers are always looking for new brands in this segment. These brands are associated with fashion, cars, perfumes, watches and other groups. But many brands are available all over the world, there are few that made their way with most leading brands. The famous luxury brands including Louis Vuitton, Gucci, Chanel, Hennessy, Armani, Tiffany & Co., etc.

Sustainability of luxury brands: The current economic scenario has posed a threat to consumers and producers of the luxury brand. dangerous threat to the existence of such brands in the recent credit crisis. Current situation is really serious sustainability challenges of the luxury brands in the market downturn infected. The economy has reshaped inflected model of consumer purchasing over the world concerning all types of loss or luxury goods.

Recession and the Credit Crunch: Companies manufacturing lavish brands are obviously not complacent about the current situation. They must take logical and sensible actions in this regard as to counterbalance the reduction in spending by the households. The prudent measures include the redesigning of strategic plans by these luxurious companies and proper implementation of the new premeditated vision.

Luxury Brand Strategy: is plethora of knowledge available on the strategic development of deluxe and lush brands. Most of the brand mangers usually face the challenge of contriving a rational brand strategy. The branding strategy must be flexible enough to absorb the future changes in economy and must be stringent as to bear the risks associated with the brands. Brands management is therefore a critical job for luxury labels sector. Mangers should be clear about the value proposition of their specific brand. This would not only help them in corporate branding but would also assist them in maintaining effective and efficient customer relations. The mangers must be aware about the changes in customer psychology and their buying and spending patterns for formulating any luxury branding strategy.

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Luxury Men’s Watches – Brands

Sunday, April 11th, 2010

Three men’s watches brands currently stand out for their fantastic quality amid their interesting, unique, and appealing signature designs. Of course, these brands are Movado, TAG Heuer, and Breitling, each with their interesting histories and even more intriguing watches. If you’re looking for a luxury watch, these brands are the first you should go to.

Movado, the Esperanto word for movement, is a Swiss luxury watch brand. They are famous for their simplistic and clean design: plain hands, a solid background, and an indentation on the 12 o’clock point. You can also be sure to find sapphire crystals on Movado watches. This brand was started back in 1881 by Achilles Ditesheim, and has since become a classic brand with over 125 years of experience in watchmaking. Movado watches will rarely cost less than $100, but any brand producing watches costing over $1000 apiece should be something to look at. This company has consistently been making high-end watches that have very rarely flopped.

Another Swiss company, TAG Heuer was started in 1860 by Edouard Heuer. TAG Heuer is part of the world’s largest conglomerate for luxury goods, LVMH. This brand keeps close in touch with Hollywood and sports, timekeeping for the Formula 1 World Championship, the Skiing World Championship, and other sporting events. TAG Heuer developed the Monaco Calibre 360 LS Concept Chronograph, a timepiece that earned the brand the iF design award. Be prepared to drop some serious cash for one of these watches, as the only watches priced under $1000 are the Formula 1 watches. The most expensive will run you over $8000.

Yet another Swiss brand, Breitling designs watches mainly for aviation use, but the market has slowly turned the watches into luxury watches. As a result, these watches will have many little features normally useless in daily life, like moon phase and double chronograph. However, those same function look very snazzy on a watch, which is probably why these same aviation watches double up as beautiful luxury watches. A certain watch, like the Aeromarine Colt, starts out just about $2000 on a simple rubber strap. If you want an upgrade to steel cased models, the entire watch can cost up to $7300.

As you can see, Swiss brands tend to be the dominant ones producing high-end luxury men’s watches. These watches can cost way over $1000, so if you’re afraid of the 4-digits, brands like Movado can afford to offer some under $400 apiece while maintaining quality. These are definitely the best luxury men’s watches brands.